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Advanced Google Adwords Course
Welcome to Advanced Digital Marketing Course
What You'll Learn
About the instructor
Introduction & Fundamentals of Adwords
What is Google Adwords (14:03)
Pricing Fundamentals (20:51)
Create Google MCC Account (14:41)
Key Concepts in Google Adwords
What is Google Ad Rank & How to Improve it? (21:18)
Understanding Keywords & Match Types (21:27)
Bidding Strategies in Google Adwords (21:05)
Google Ad Extensions (48:56)
Understanding Search Ads
Concept introduction
Understanding Google Ads Account Structure (14:35)
Understanding Ad Groups & Keywords (7:03)
How to Create Google Ads Campaign To Drive High ROI (40:26)
Dynamic Keyword Insertion (11:33)
Google Ad Customizer (8:55)
Understanding IF Function (9:45)
Dynamic Search Ads (17:21)
Google Ad Copy Policies (6:46)
Understanding Display Advertising and Remarketing
How to create Google display ads? (27:20)
Creating Google Remarketing Campaigns (23:08)
Google RLSA Campaigns
Understanding Youtube Advertising
Creating impactful Youtube campaigns (20:16)
Youtube Remarketing For High Brand Recall
Understanding Conversion Tracking & UTM Parameters
Setting Up Conversion Tracking in Google Ads (14:34)
UTM Parameters (11:23)
Measuring & Optimising Google Ads Campaign
Search Ads Measurement & Optimization To Drive High ROI (30:39)
Google Ads Data Interpretation Assignment
Hospitality Business Data Analysis
Creating impactful Youtube campaigns
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